18 Comments

I'm glad I chose the name "The Entrepreneurship of Art" haha instead of "The Business of Art" a few months ago, that would've been quite the coincidence. Really happy you're doing this Jason, it's a message I really resonate with :)

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Ha! Thanks. I love the name "The Entrepreneurship of Art" and am excited to see all the places you go with it

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Thanks, reading your newsletter has really inspired me to keep going. I’m thinking of doing interviews with entrepreneurial artists in the future (just need to figure out a good name for it)

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This article is just as good on a second read! I've shared it with my buds at the New Hampshire Writers' Project.

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Thank you!

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You're welcome! The NHWP marketing director loved it!!

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Awesome! Thank you so much for sharing it with them!

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I really enjoyed this article, Jason. Love the lighthouse art, too!

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Glad you are in the marketing world. I love your perspective.

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Thank you!

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Thanks, Jason, for your compelling approach to “sales.” Relationship and community are nice road signs in your approach. Quite illuminating!

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Beautifully said, thank you.

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I can tell this will be a section I’ll enjoy!

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Thanks, Amie!

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So true, Jason. There is no substitute for "taste" and for the human eye. It's a subtle gift that artificial intelligence cannot replace (yet). It seems like fewer and fewer humans have the ability to look critically at something made by artificial intelligence and discern its quality. To be able to say what's too much, or what's missing, or what's super-cliché about it. The word "whisper" for example. It's in nearly every poem written by ChatGPT but how come no one sees this? Maybe that's because most people are so used to being told what to like--and what to want--by commercials and advertising firms. They don't have a clear sense of their own unique preferences, and are unable to take delight in their own particular quirky, interesting lens on the world. Sorry, didn't mean to rant :-). Keep going! We need more wonderful weirdos.

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I agree with you! I also think not enough people understand how much compute is required to generate silly pictures or not-very-interesting poems and how much climate-destroying energy it takes to power all those microprocessors.

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So, how does one become a marketing poet?

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It's one part uncurable love of poetry, one part childhood desire to grow up to be a con artist, and one part desperate need to make money without having a real job so you can make more art.

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